Sunday Tribune talks to Mirza Yawar Baig   Sunday Tribune   "The book teaches how to apply global Western business principles in the context of Eastern and African Cultures."   Interview of Mirza Yawar Baig, author of The Business Of Family Business   Roshgold Interview May 25th 2011   "The symbolic position of the book is captured in the sentence in the preface: "When a caterpillar looks in the mirror it does not see a butterfly." The allusion is towards the fact that the biggest challenge for family businesses is to take the leap of faith to create transformational change to become process driven without the comfort of seeing the guarantee of success. But then this is the excitement of doing business, isnt it?" Download PDF   Mybangalore.com intervews Mirza Yawar Baig, author of Hiring Winners   mybangalore.com August 28th 2010   "You are a winner if you are willing to take responsibility. To take ownership for all that you say and do. For the effect of your words and actions on others and on the world. Not merely to accept accountability but to actively seek it. To stand up and say, “Here I am. You can count on me.” And if things go wrong, as sometimes they will, to say, “I am responsible for what has happened. Here is what I learnt from this. And this is how we will ensure this never happens again.” Download PDF   Times of India talks to Anand Sachar, the author of "A decade of hits and misses"   Times of India February 23rd 2011 “I was always writing about cricket as I watched it a lot. I would write on different websites and on my blog,” says he, adding, “When I realized I had already written up to 25,000 words, I thought of turning the loose papers into a book.”   'Ouch!' Cried Planet Earth, launched by Rahul Bose covered in the Media   Hindustan Times   Times Ascent interviews Nigerian author, Onyeka Nwelue, author of "The Abyssinian Boy"   Times Ascent online Onyeka elucidates, “It was my way of escaping from all the angst of the world and the notoriety of forcing things down on you. "You will be a lawyer and blah blah blah." I became a writer, because I couldn't find anything else to do. My life was about one thing - the energy to write. You know, growing up, in a room stacked with books and unable to do any house chores and your mom didn't care if you did anything or not, so you just stay and write. I realised that I could write too. I realised I could spin my own tales, just like the ones I've read. That was how it started.”   Hindustan Times covers Serene Woods at Literati, IIT Delhi's Literary Festival   Hindustan Times September 25th 2010   "One of the unique events this year is the short story writing competition, open to all. Publishing portal Serene Woods (SW), will bring out the winning entries as a paperback. Swapnil Chugh, the institute’s alumnus and brain behind SW, says the idea came from his fortnightly writers’ meet. “People are always excited about being published so we thought of a short story competition. I want the book to be based on one broad idea, hence the seven sins ,” he says." Read the full review here   Times Ascent interviews Mirza Yawar Baig, the author of Hiring Winners   Times Ascent September 15th 2010   "Mirza Yawar Baig, founder and president, Yawar Baig & Associates is a known International Speaker, Life Coach, Trainer and Facilitator. Author of the book ‘Hiring Winners’, Baig discusses the need to identify and hire winners." Read the full review here   Economic Times covers Ms. Dheera Kitchlu, the brain behind 'Anyone Can Write'   Economic Times September 14th 2010   "Dheera Kitchlu, children's author and illustrator, grew up buried under a cloud of inadequacy. Her biggest challenge in life was her lack of fluency in reading and writing. Yes, she was dyslexic! Little did she know as a child that she would end up pursuing writing as a career; quite ironic, isn't it?" Read the full review here   Book Review of Cold Feet by Mithun Mukherjee   Hindustan Times April 9 2010   "A quick read and definitely not penned down to haunt you, the book unravels some hidden secrets about life." Read the full review here   Book Review of Sojourn by Smita Chugh   Mumbai Mirror January 22 2010   "On one hand ‘Sojourn’ leaves the readers feeling proud of India, a unique nation and on the other hand, it gives them a reason to leave the sidelines and be part of the revolution marking the true India – its villages." Read the full review here   Serene Woods featured in The Economic Times   Economic Times Jan 05 2010   In an article on start-ups out there working to unearth talent, Economic Times covers Serene Woods in its High Flier Section. You can read the complete story here   Book Review of If At All by Unnati Narang   Mumbai Mirror November 2, 2009   "Unnati Narang's If at all is a divine search for mankind; a search for love and belonging." Read the full Review here .   Book Review of "Neumonia and Other Short Stories"   Hindustan Times July 05, 2009   "This book is a better, shorter alternative to any Sunday movie on TV, It's a little jewel"   Interview with Dhriiti - an NGO promoting entrepreneurship   Dhriiti July 02, 2009   In an interesting interview with Swapnil Chugh, creator of Serene Woods, a creative endeavour, serenewoods.com , Unnati Narang is familiarised with the good and the not so good aspects of putting a self publishing business in place. Her ultimate fascination for entrepreneurship stands firmed as she unveils yet another new generation entrepreneur. Read the Interview   Watch the Video   Dhimant Parekh - Blogging, Writing and much more!   Times Ascent June 22, 2009   "During this period, I came to know about www.serenewoods.com/ and their self-publishing platform. The concept was an interesting proposition for me and it helped me materialise my dream of publishing a book. They did a great job of making the paperback version of my book available and so far my book has been the top seller on Serene Woods' website. That's a great honour considering that the site boasts of some very good work by upcoming authors."   No such thing as writer’s block   Hindustan Times June 20, 2009   "Twenty-five-year-old Swapnil Chugh, a founder of SW and himself a writer defends his generation, “Who decides we are good enough to be published? It’s subjective. Why should I decide to be a writer based on someone else’s review of my work? If I want to be a writer and I think I’m good enough, I want to get published.” The trend to publish has also spawned from blogging – an unstructured rigour. “Blogging has made people write more and now they want to take that a step further,” says Chugh.   Serenading a dream   Times Ascent May 19, 2009   "Swapnil Chugh defines himself as a dreamer. He recently founded www.serenewoods.com, an online portal to promote creativity and freedom of expression of emerging authors. Let us follow the entrepreneur through his day and discover the intricacies of a self-publishing business"   Entrepreneurial employees   Times Ascent February 18, 2009   "Swapnil Chugh, formerly an equity research analyst at Goldman Sachs, is presently pursuing his big business dream. He’s in the process of launching ‘Serene Woods’, an e-commerce site for talented authors (self-publishers), photographers and other artists. “The entrepreneurial culture allowed people to come up with innovative ideas, some of which were actively implemented by the firm. But I wanted to move one step ahead and start my own enterprise around something closer to my heart."